Why Promotional Videos?
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Promo Videos Get Personal
When you watch a promo video, you get more than a few lines of texts and a couple of Photoshopped pictures. Promo videos often feel real when you see the character’s facial expressions, body language and even hear their vocal tones and how they emphasize different thoughts. The combination of seeing and hearing encourages trust and loyalty, especially in this day-and-age where business is done virtually rather than face-to-face. A promo video gives your business a bit of personality.
Watching a Video is Easy
Video also makes information easier to digest when consumers receive multi-sensory stimulation. Entrepreneur Magazine’s Starr Hall explains it this way, “Video connects customers on a deeper level because it covers and reaches out to different types of learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.”
Videos Entertain and Educate
Videos play a very important role in the consumer decision-making process. Since videos are an opportunity for businesses to educate and also to entertain customers, video marketing becomes a powerful tool for businesses to promote their products and services. Great promo videos work because consumers associate positive feelings with a business and product after watching a video that was able to keep their full attention.